Training Objectives

1,Advertising (Image Design) Teaching Plan: image design is based on advertisingas the basis, combined with schoolrelated design theory, the concept aims todevelop knowledge of modern communication, image control system design theory,with design modeling skills talents. Through comprehensive, multiangle,practical comprehensive training, students can take the overall image designenterprises and various social groups and other organizations can also createpersonal image design and quality improved to the image design and consultingcompany , advertising, product development planning companies, film crew,makeup styling company to adapt to the professional and scientific needs ofsocial development in emerging industries.

2,Advertising Teaching Plan, the professional training moral, intellectual,physical, and aesthetic development, a solid theoretical foundation, broadknowledge, strong practical ability, innovative spirit, in the mediaadvertising departments, advertising companies and enterprises engaged inadvertising planning, management, highly skilled advertising design andproduction, marketing and consumer market research analysis, the applicationtype.

3,News editing specialty teaching plan, news editing and production professionaltraining moral, intellectual, physical and aesthetic development, adaptationglobalization of media convergence journalism and communication needs under thenew situation, with news professionalism and skills to the news media,advertising secretarial institutions engaged in mining news, writing, internationalizationcompound talents editing, broadcasting, commentary and other informationservices.

4,New media and web teaching plan, this program aims at cultivating moral,intellectual, physical, and aesthetic development, not only with the system ofjournalism and communication theory discipline, knowledge and skills, but alsolegal, economic, and foreign languages and natural sciences areas comprehensiveliteracy, able to adapt to globalization, digitization and media convergence ofmass communication needs under the new situation, in community newspapers,radio stations, television stations, news agencies, Internet sites and othernews media sector, advertising, public relations and other commercial mediaorganizations, in planning, editing international practical personnel,publicity, public relations, advertising and other work.

5,Journalism teaching plan, this program aims at training with the film, thebasic knowledge and skills demanded of television animation, to engage inanimation, original paintings, creative design, threedimensional animation ofapplied expertise. In the teaching process to provide adequate technicalsupport and equipment protection for students. Through this professionallearning, students are able to skillfully control the various non-linearediting software, and can get double training concepts and practical skillsinvolved in all aspects on the television program postproduction, becoming theTV industry needs to adapt to the development of the compound talent.

6,Journalism teaching plan, this program aims at cultivating moral, intellectual,physical, and aesthetic development, not only with the system of journalism andcommunication theory discipline, knowledge and skills, but also has acomprehensive quality legal, economic, and foreign languages and naturalsciences, etc., able to adaptto globalization, digitization and mediaconvergence of mass communication needs under the new situation, in communitynewspapers, radio stations, television stations, news agencies, Internet sitesand other news media sector, advertising, public relations and other commercialmedia organizations, in planning, editing, publicity, international practicalpersonnel, public relations, advertising and other work.